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Privacy Policy

Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

The Information We Collect

This notice applies to all information collected or submitted on the Ardent Fitness website: ardentfitness.com. On some of our web pages, you can order products, make requests, and register to receive email promotions and newsletters and promotions. The types of personal information collected at these pages may include name, address, email address, phone number, credit card information.

The Way We Use Information

We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order.

We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.

We will collect and use individually identifiable information for billing purposes, to anticipate and resolve problems with your account, or to create and inform you of products and programs that better meet your needs. This means that Ardent Fitness may use your individually identifiable information to market new products or programs to you that we think will be of interest to you, but we will not disclose your individually identifiable information to third parties who want to market products to you.

If you receive a mailing from us, (a) your address, email address, or fax is either listed with us as someone who has expressly shared this for the purpose of receiving information in the future ("opt-in"), or (b) you have registered or purchased or otherwise have an existing relationship with us. We respect your time and attention by controlling the frequency of our mailings.

We use non-identifying and aggregate information to better design our website. For example, we may discover that X number of individuals visited a certain area on our website, but we would not disclose anything that could be used to identify individuals.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Our Commitment to Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Our Commitment To Children's Privacy

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

Access or Correct Your Information

You can access all your personally identifiable information that we collect online and maintain by the Ardent Fitness database. If you create an online account on ardentfitness.com, you can access your account to update your personally identifiable information. You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

Revisions to This Privacy Policy

We reserve the right to amend this Privacy Policy at any time, for any reason, without notice to you, other than the posting of the amended Privacy Policy on this website. You should check our website frequently to see the current Privacy Policy that is in effect and any changes that may have been made to it. The provisions contained herein supersede all previous notices or policies regarding our privacy practices that govern the use of this website.

Privacy Terms & Conditions

By using this website, you agree to the terms and conditions contained in this Privacy Policy. If you do not agree to any of these terms and conditions, you should not use this website or any Ardent Fitness benefits or services. You agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of the Commonwealth of Massachusetts. Any legal action or proceeding relating to this Privacy Policy or your access to or use of this website shall be instituted in a state or federal court in the Commonwealth of Massachusetts. You agree to submit to the jurisdiction of, and agree that venue is proper in these courts.

Google Ad Network & Other Third Party Advertising

Ardent Fitness employs the use of remarketing to advertise online. As such, after visiting our website you may be presented with online display ads regarding special offers from our company and/or partners as well as events that we periodically host. Thus, third-party vendors, including Google, may show our ads on sites across the Internet. These third-party vendors, including Google, use cookies to serve ads based on your past visits to our website. If you'd like to opt out of Google's use of cookies, please visit their Ads Preferences Manager. Goal uses temporary cookies in order to track our subscriber's behavior on our website.

Contact Us

Should you have other questions or concerns about these privacy policies, please call us at 888.429.7759.